ANAB Accredits Pure Labs

According to a press release, the ANSI National Accreditation Board (ANAB) accredited Pure Labs, LLC to ISO/IEC 17025. The Phoenix, Arizona-based laboratory achieved the accreditation after demonstrating the ability to meet general requirements for the competence of testing labs. The press release says that Pure Labs is one of the first cannabis testing labs in […]

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Judge A Book By Its Cover: Why Understanding Information Economics is Critical to Gain Consumer Trust and Build a Sustainable Brand

Information economics has existed for decades and drives much of how products, including cannabis, are marketed and purchased. One of the essential frameworks that guides information economics are the search, experience, and credence properties of a product (Patterson, 2017). Understanding these different product attributes is key to setting up a sustaining cannabis product, corporation, and […]

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